Turn your brand
into a shop.
Your brand and products have a character of their own. We bring it into a Shopify shop where visitors quickly understand what is on offer and can easily take the next step.
WebDirect supports your Shopify shop from the initial structure through to further development after launch.
A strong presence.
More room
for your business.
A hosted shop does not make the decisions about your offer for you. We structure products and collections, make your brand recognisable and test the buying journey with real products. The result is a shop customers understand and your team can manage.
Your products and audiences come first: what makes the range distinctive? What information do people need before buying? What does your team do every day? These answers shape collections, product templates and a clear route through the shop.
A platform does not remove every decision. Content, apps, payments, delivery and connected systems need deliberate configuration. We bring these elements together within a scope that fits your business.
A theme is the starting point.
Your brand makes the difference.
We choose a theme around your actual content and functions. Product variants, collection pages, navigation and editorial areas are checked using representative examples. We then align colours, typography, imagery and spacing with your brand.
Shopify themes use templates, sections and blocks. We turn these into useful building blocks for your team and add bespoke theme changes where needed. The aim is a shop that stays visually consistent as products and content change.
Clear images, an understandable name and the relevant product features.
Variants, dimensions, uses and information that helps people choose.
Availability, delivery information and a clearly visible next step.
Selling starts with the product.
And continues after the order.
Manage content effectively
Products, variants, collections and additional product information are given a clear structure. We show your team the agreed tasks using your own products.
Align the buying journey
Payment methods, delivery rules and notifications are configured to suit your needs. We check availability and design options for the chosen plan and market.
Exchange data with purpose
For inventory management, delivery or other services, we identify suitable apps and APIs. Access, responsibility for data and possible errors are documented.
From an idea
to a shop
you can keep running.
We agree the specific scope together. These outcomes give the implementation a clear direction.
How we work together- A clear shop plan
- Audiences, products, collections, key content and required functions are described together.
- Design based on real products
- Theme selection, product and collection templates and mobile views are aligned with your brand.
- Carefully chosen extensions
- Apps are assessed for value, recurring costs, permissions and their effects on usability and loading times.
- A checked handover
- We run through typical ordering journeys, product management and responsibilities with your team. Further development follows an agreed framework.
A new shop.
A prepared launch.
When moving to Shopify, what matters is what needs to come with you from your existing business.
We record products, variants, images, categories and the other agreed data. Old and new structures are mapped. A test import shows what needs cleaning up or representing differently. Customer accounts and historical orders are considered separately according to what the systems support.
Important existing URLs receive suitable redirects. We coordinate domain changes, the final data transfer and publication. Before launch, we check product presentation, the basket, payments in suitable test modes, delivery rules and notifications.
Shopify operates the platform; your shop still needs ongoing content and operational care. Theme changes, apps, integrations and new requirements are developed in a controlled way after launch too.
Plan migration & relaunchShopify.
With clear expectations.
Which projects suit Shopify?
Businesses that want a hosted commerce platform and to focus on their products, brand and sales. Bespoke processes, existing systems and ongoing costs are checked before deciding. For specific requirements, we also compare WooCommerce, Magento or OpenCart.
Can the shop have its own design?
Yes. A suitable theme, coordinated sections and bespoke theme changes can create a distinctive presence. We assess scope and limitations against your requirements. Checkout design follows different rules from the rest of the storefront and also depends on the plan.
What ongoing costs should we expect?
Alongside the Shopify plan, costs may arise for themes, apps, payment processing, integrations and support. We consider the required elements together. Current provider prices and plan terms are checked for each project.
Do we need lots of apps?
Not automatically. We check existing platform and theme functions first. Each additional app has a clear purpose. Overlap, access rights, recurring fees and effects on loading times are part of the selection.
Can we edit products and content ourselves?
Yes. Training is based on your products and configured templates. We agree which changes your team handles and which theme or integration changes need coordination.